Video: Chevy turns to aliens to pitch Volt in Super Bowl ad

Filed under: Hybrid, Etc., Marketing/Advertising, Videos, Hatchback, Chevrolet, Electric

Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a now-closed government investigation into the vehicle's safety. With negative press at its peak in January, Volt sales took a nosedive last month - GM managed to move a paltry 603 units. With some Chevy dealers refusing their allocations, the automaker is understandably keen to put the spurs to Volt sales. This Super Bowl ad features a host of very curious aliens attempting to comprehend the science behind the propulsion system in the Chevrolet Volt.

It would seem GM believes buyers are being scared off from the Volt because they simply don't understand the mechanicals in the plug-in hybrid. If that's the case, this new commercial should help clear up any mysteries surrounding the vehicle. Hit the jump to see E.T. in action for yourself.

Continue reading Chevy turns to aliens to pitch Volt in Super Bowl ad

Chevy turns to aliens to pitch Volt in Super Bowl ad originally appeared on Autoblog on Thu, 02 Feb 2012 13:01:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/02/02/chevy-turns-to-aliens-to-pitch-volt-in-super-bowl-ad/

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