Video: Chrysler debuts "Halftime in America" Super Bowl ad

Filed under: Marketing/Advertising, Chrysler

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.

Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.

Stirring? We think so. See for yourself after the jump and let us know in the comments if you think Chrysler has created a worthy follow up to last year's commercial.

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Chrysler debuts "Halftime in America" Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 20:44:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/02/05/chrysler-halftime-in-america-super-bowl-ad-clint-eastwood/

Roberto Guerrero Maurício Gugelmin Dan Gurney Hubert Hahne Mike Hailwood