Hyundai Lures BMW Designer Christopher Chapman to Direct California Design Studio

Of all the good plays that Kia has made in recent years, the best one may have been poaching German designer Peter Schreyer from Volkswagen in 2006, and charging him with making the company?s then-forgettable product line more distinct and more attractive. It worked so well that now Hyundai has gone and picked up a [...]

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/m5j_xi26Mvc/

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