Who Would You Like to See Sponsor NYC Bike-Share?

In London, the bike-share system runs thanks to a $40 million sponsorship deal over five years, including naming rights, with financial giant Barclays.
Boston's bike-share system got points for cleverness and some extra local cred when Brighton-based New Balance was picked as the main sponsor.
In Boston, the Hubway bike-share system tapped into hometown pride with the [...]

Source: http://www.streetsblog.org/2011/09/27/who-would-you-like-to-see-sponsor-nyc-bike-share/

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